Event App
This first-ever application for a North America Lamborghini event was designed to replace the printed route books that had been historically distributed to Giro guests.
As the exclusive mobile companion for the Giro experience – guests were able to access trip itineraries and routes, details around highlights and hotspots, and receive important updates from the Lamborghini Concierge, all in one intuitive app.
Development began with wireframes, followed by the learning and implementing of a new code-free software (Semble), publishing to the Apple and Android stores, and 24 hr monitoring and updates including live push notifications during the event.
CLIENT
Lamborghini
INDUSTRY
Luxury Automotive
DISCIPLINES
App Development
App Publishing (iOS, Android)
Code-Free Resourcing
UI-UX Design
Interactive Prototyping
A digital solution seemed to be the best solution for keeping participants on track and up-to-date during this exclusive multi-day excursion. And in order to make the case for this format shift, a code-free resource (Semble) was discovered and self-taught to produce a functioning prototype. This budget-friendly app solution provided guests with daily updates, drive highlights, lodging and dining information, and maps and successfully paved the way for future digital solutions for Lamborghini North American events.
